Case Studies

May 2010: NASCAR Hall of Fame

• Big win for Charlotte over competitor cities
• Urban location
• Includes office tower, studio production facility & media center, conference facility, museum and high-tech exhibits, resturants

September 2008:  National Hot Rod Association (NHRA) moves to zMax Dragway

• Auto racing promotion company & sanctioning body HQ moved to Concord from Oklahoma
• Created 50 jobs, invested $1.25 million
• Average salary nearly $60,000
• Received $20,000 One NC grant to help land deal

February 2007:  Toyota Racing Development opens R&D facility in Rowan County, N.C.

• Building 90-acre engineering chassis mfg facility in Rowan County
• 30,000sf-35,000sf facility
• 50 employees to start, average salary $70,000
• Company located due to proximity to NASCAR assets