Phone: 704-347-8942

Toll Free: 800-554-4373

Charlotte Regional Partnership
550 South Caldwell Street, Suite 760
Charlotte, NC 28202

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Regional Assets Major Selling Points for Charlotte USA

Over the past two months, I’ve been on the road, from California to New York to Europe, educating companies and their consultants about doing business in our 16-county region, Charlotte USA.  In those travels and meetings with more than 25 consultants and companies in seven cities, I was reminded how much our assets such as Charlotte Douglas International Airport, labor pool and growing international community help sell  the region to both those who know us and others who have never heard of Charlotte USA.  For example:

  • An Italian company traditionally focused on the oil and gas industry, is looking to diversify their product line to enter the aerospace market.  They were impressed to learn the strength of our supply chain and proximity to this sector’s most prominent OEM’s.  Before our visit, they had only considered Atlanta as a potential location for U.S. investment in the Southeast.  Now, they are visiting Charlotte USA later this year.
  • An IT firm in California looking to relocate a bulk of their operation to the East Coast was intrigued by our labor pool, cost of living advantages and business-friendly environment.  From our meeting, they learned of the numerous staffing companies available to help fill a very specific role which helped us reach their next stage of evaluation.    
  • Quite a few of the consultants we met with haven’t visited our region in years and many of the younger ones have never been.  All had heard about our high rate of growth but many were not well versed on the details such as growth in available uptown office space, suburban campuses, residential construction, recent relocation/expansion announcements, as well as local niches such as the data center initiative on the northwestern side of Charlotte USA.

Other headlines from my recent travels:

  • There is a definite generational changing of the guard happening in the consultant community.  Long time contacts and partners are nearing retirement, playing more of a part time advisory role and grooming their successors.  It’s our responsibility and a real opportunity to directly engage with this new generation of leaders to educate them on the ever-growing assets of Charlotte USA’s pro-business market and how we can assist with their clients’ needs during the site selection process.
  • Investing time to build trust pays off.  During my recent trip to the EU, I spent a substantial amount of time with each company visited – both in conversation with owners and decision makers, as well as in-depth tours of their facilities.  A sense of trust and openness is gained during this time that allows for more information to be disclosed in terms of plans for future growth.  Interestingly, a company’s rationale on where to relocate or expand can often hinge upon where their trusted advisors are located vs. an exhaustive site selection search of markets that meet their needs.  Our goal when taking these trips is to become one of those trusted advisors and we know we are making progress when they accept our offer to host them in our region.
  • Charlotte-Douglas International Airport was part of every discussion.  It definitely piqued the interest of foreign firms that had not heard of, nor considered, Charlotte USA as a potential location for investment.  Many found the steady growth of foreign firms in the region, from a few hundred to nearly 1,000, as further evidence they, too, should explore it.

These recruitment efforts, both domestic and abroad, are just the beginning of the economic development cycle but they do pay off.  It just takes time (often years), persistence and constant relationship building to turn a visit into a company relocation or expansion bringing jobs to Charlotte USA.  This work is why the Charlotte Regional Partnership exists.

Vanessa Goeschl, CEcD
Senior Vice President, Economic Development

Charlotte Regional Partnership
550 S. Caldwell St., Suite 760
Charlotte, NC 28202
phone: 704-347-8942

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The Italian company is traditionally focused on the oil and gas industry, trying to diversify its products to enter the aerospace market. They are surprised to learn about the strength of our supply chain and the proximity to the most prominent OEMs in this sector. Before our visit, they regarded Atlanta as a potential investment area in the South-East of the United States. They are now in the United States at the end of this year in Charlotte.

Posted by .(JavaScript must be enabled to view this email address)  on  06/20  at  04:03 AM

My husband and I are new to the area and our daughter has relocated to Charlotte after living six years abroad. We all like the area very much and consider it an advantage for not only business but employment as well. Your work advancing the prospects of more businesses to the region is vital and necessary. Thank you for sharing your thoughts and many thanks for your efforts to promote this area. Well done.

Posted by .(JavaScript must be enabled to view this email address)  on  09/18  at  02:07 PM

great information - thanks for sharing! (

Posted by .(JavaScript must be enabled to view this email address)  on  10/05  at  09:05 PM

thank you for the great post

Posted by .(JavaScript must be enabled to view this email address)  on  10/15  at  09:28 AM

My sister’s family is in Miami. And are choosing a new place. It would be Charlotte. Thanks for the great sharing of Vanessa smile
( )

Posted by .(JavaScript must be enabled to view this email address)  on  11/17  at  03:27 AM

Thanks for a great post!

Posted by .(JavaScript must be enabled to view this email address)  on  11/25  at  11:40 AM

Thanks once again for nice writing.
Awesome writer write the post and very useful and applicable in my work place as well.
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Posted by .(JavaScript must be enabled to view this email address)  on  11/30  at  04:10 PM

Hi, Everybody,
My name is Mr Thanh. I live in Viet Nam and I am a happy man today? Thanks for the writeup. I’ve been talking about this topic a great deal lately with my brother so hopefully this will get him to see my point of view:

Posted by .(JavaScript must be enabled to view this email address)  on  01/29  at  11:03 AM

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