The Charlotte Regional Business Alliance was unveiled Tuesday as a new regional economic development enterprise with a vision to create the most vibrant, innovative and healthy economy in the country. The new organization will begin operations Jan. 1, 2019.
“The Charlotte Regional Business Alliance will be a robust and effective economic development engine by uniting the exceptional and diverse strengths of all the counties in the Charlotte region,” said Jesse Cureton, who will serve in 2019 as Board chair for the new enterprise. “This is an exciting, positive and bold step forward for our region and is a milestone that will be remembered across our regional footprint for years to come.”
“Our mission is to collaboratively promote and advance economic development for the entire Charlotte region,” added Cureton, executive vice president and chief consumer officer at Novant Heath. “We’re confident we can build on our economic successes and reinforce the region’s position as a global leader in business, innovation and talent, all of which will drive long-term growth and a vibrant regional economy.”
Formed by uniting the Charlotte Chamber and Charlotte Regional Partnership, the name Charlotte Regional Business Alliance signifies a vision for greater collaboration and unity across the region. The new organization’s logo includes light and dark shades of blue that draw from the color heritages of the two organizations and aligns them in a fresh, energetic way. Each branding element also supports a broader theme of “One” – One Charlotte, One Region, One Community.
Carol Lovin, who will serve in 2019 as Board vice chair for the Charlotte Regional Business Alliance, said the new enterprise stands in partnership with every county in the Charlotte region and will unify, strengthen and grow the region together.
“The Charlotte region is composed of many unique counties, each one home to thriving industries from manufacturing, health care and finance to energy, transportation and technology,” said Lovin, executive vice president and system chief of staff at Atrium Health. “Geography may appear to separate us, but we know our true strength can be found in the common threads, shared interests and boundless opportunities that bind us together.”
The new mark for the Charlotte Regional Business Alliance represents the unique counties coming together as one with a shared vision and mission. A vivid color palette incorporates bold and bright colors, representing the diversity of the counties, businesses and talent, along with the region’s rich landscapes.
Comprising the mark are subtle C’s and A’s, derivative of Charlotte and Alliance. The four quadrants within the mark represent the brand pillars of the new organization:
• Business recruitment, expansion, innovation and intelligence
• Brand strategy, promotion, communications and engagement
• Talent attraction, development, involvement and retention
• Economic and public policy advocacy and influence
“As the new name and branding elements signify, the Charlotte Regional Business Alliance will be focused on making one of the fastest growing regions in the country even stronger,” said Ernie Reigel, transition director for the Charlotte Regional Business Alliance.
"The Charlotte region has a history of coming together and working side by side for the greater good and this effort is no exception,” he added. “We are confident this newly combined organization is the right strategic decision for our region’s future.”
The Charlotte Regional Business Alliance is conducting a national search for its first CEO and will name a new chief executive in early 2019.